Blog posts

Personalized Marketing with RFID

Personalized Marketing with RFID

Posted by Suzanne Smiley on Apr 30, 2015

Introduction Though most RFID discussion is directed toward the technology’s horizontal market growth, such as the number of industries currently benefiting from it, RFID as a technology is r
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RFID Is The New Game In Town

RFID Is The New Game In Town

Posted by Laurie Wiegler on Jul 11, 2014

Introduction While everything from dating to shopping has moved online these days, there are still individuals in the world who believe society needs to come together in-person. In
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Baby, It's Cold Inside: Smart Appliances & RFID

Baby, It's Cold Inside: Smart Appliances & RFID

Posted by Laurie Wiegler on Jan 27, 2014

RFID in your Fridge Although RFID has yet to track your tuna salad or leftovers, it won’t be long before that happens. Get ready: your fridge is set to become smarter than you. Not only that, ap
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A Primer On The Internet of Things & RFID

A Primer On The Internet of Things & RFID

Posted by James Thrasher on Jan 15, 2014

What is the Internet of Things? Companies and organizations explain the Internet of Things in various ways, but the Internet of Things, or IoT, is most commonly described as an ecosystem of techno
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How to Use NFC Tags in Marketing

How to Use NFC Tags in Marketing

Posted by Shain Armstrong on Aug 06, 2013

The rise of NFC readers in smartphones makes engaging with customers cheap and simple. QR codes are great, but they create friction in the user experience. They require the two step hassl
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9 Examples of RFID & NFC in Marketing

9 Examples of RFID & NFC in Marketing

Posted by James Thrasher on Jul 15, 2013

RFID is an exciting technology that has greatly improved visibility in supply chains, tool tracking, and access control applications among others. Until recently however, RFID hasn't typically been
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