Personalized Marketing with RFID
Posted by Suzanne Smiley on Apr 30, 2015
Introduction
Though most RFID discussion is directed toward the technology’s horizontal market growth, such as the number of industries currently benefiting from it, RFID as a technology is r
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RFID Is The New Game In Town
Posted by Laurie Wiegler on Jul 11, 2014
Introduction
While everything from dating to shopping has moved online these days, there are still individuals in the world who believe society needs to come together in-person.
In
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Baby, It's Cold Inside: Smart Appliances & RFID
Posted by Laurie Wiegler on Jan 27, 2014
RFID in your Fridge
Although RFID has yet to track your tuna salad or leftovers, it won’t be long before that happens. Get ready: your fridge is set to become smarter than you.
Not only that, ap
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A Primer On The Internet of Things & RFID
Posted by James Thrasher on Jan 15, 2014
What is the Internet of Things?
Companies and organizations explain the Internet of Things in various ways, but the Internet of Things, or IoT, is most commonly described as an ecosystem of techno
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RFID versus NFC: What's the difference between NFC and RFID?
Posted by James Thrasher on Oct 11, 2013
If you follow developments in the tech industry on a semi-regular basis, you're likely familiar with the terms near-field communication (NFC) and radio frequency identification (RFID). Recently, yo
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How to Use NFC Tags in Marketing
Posted by Shain Armstrong on Aug 06, 2013
The rise of NFC readers in smartphones makes engaging with customers cheap and simple.
QR codes are great, but they create friction in the user experience. They require the two step hassl
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Everything You Need to Know About NFC Smart Posters
Posted by James Thrasher on Jul 18, 2013
What is an NFC smart poster?
NFC smart posters are items embedded or affixed with an
NFC inlay which allow for easy communication and transfer of data. Whenever an individual places their NFC d
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9 Examples of RFID & NFC in Marketing
Posted by James Thrasher on Jul 15, 2013
RFID is an exciting technology that has greatly improved visibility in supply chains, tool tracking, and access control applications among others. Until recently however, RFID hasn't typically been
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